Master Plan for the Flag Median

The Flag median at the intersection of Chippewa, Broadway and Jefferson Streets has heavy traffic and high visibility which directly impacts the surrounding neighborhoods and historic business district.


The flag median underwent a dramatic and colorful 'facelift' in 2009 through a landscape initiative - 'Broadway in Bloom', sponsored by the Chippewa Broadway Business Association (CBBA) and the support of the Marine Villa Neighborhood Association (MVNA).


Several years earlier, area residents and members of the Marine Villa Neighborhood Improvement Association (MVNA) had teamed up with members of the Chippewa Broadway Business Association (CBBA) to plant knockout roses, Stella de Oro daylilies, Echinacea (Purple coneflowers), Rudbeckia (Black-eyed Susan) and ornamental grasses.


The flag median and two smaller medians in the intersection quickly became a showpiece with beautiful red, pink and yellow blossoms. Unfortunately, the knockout roses became infected with the Rose Rosette Disease (also known as witches' broom of rose) and had to be removed by the St. Louis Parks Department.


The situation presented an opportunity to redesign the flag median with a Master Plan for new landscaping and plants. In 2009, after receiving certification as a Master Gardener through the Missouri Botanical Garden, CBBA President Betty Moore, Moore Design Group, and CBBA member Bob Dielmann, artist and owner of the Dielmann-Kaiser House, developed a master design using a selection of Missouri native perennials and ornamental grasses. Dielmann also created an illustration which hangs in the manager's office at Regions Bank.


The plan was presented to members at several general meetings for approval to move forward with the project. See photo at right.


Betty applied for a grant for perennial plants and ornament grasses through Brightside's Neighbors Naturescaping progam. Click illustrations at right to view details of Master Plan and Plant Selection designed to attract a variety of butterflies and song birds.


Today, an aesthetically pleasing landscaping creates a wonderful welcome for customers at local retail businesses, as well as providing an attractive Missouri native plant garden enjoyed by visitors and area residents.


To view photos of the renovation, October 10, 2009, undertaken by CBBA and MVNA members, see Slideshow at right.



MVNA President Pam Wucher and artist Robert Dielmann view his illustration of the Flag Median

© 2016 Moore Design Group, St. Louis, MO